Justin Bieber is celebrating Hailey Bieber’s wins.
Following the announcement that the model had sold her Rhode skincare company to e.l.f. Beauty for an eye-popping $1 billion on Wednesday (May 23), the pop star took to social media to champion his business-savvy wife in a sweet but subtle way.
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On Instagram, Justin posted a glamorous photo of Hailey rocking a powerful white suit, as well as a screenshot of her own caption announcing the news on the platform. “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” the mogul wrote on her page. “So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty … a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do.”
“I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty,” Hailey continued in her caption. “Thank you to the amazing rhode team who have helped me build over the years. I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!”
Justin also reshared Hailey’s post on his Story.
The businesswoman didn’t share the billion-dollar price tag of her sale in her post, but the 10-digit figure was reported by Wall Street Journal and Forbes. The latter publication breaks down the deal as being “$600 million in cash, $200 million worth of e.l.f. Beauty stock and a potential $200 million in future payouts based on the company’s growth over the next three years.”
The sale comes just three years after Hailey first launched Rhode, a venture for which Justin has been at her side every step of the way. The musician — who married Hailey in 2018 — has appeared with her at several events for the company, and in February, he shared photos and wrote on Instagram, “Congrats baby on your beautiful @rhode pop up.”
Hailey’s major money move also comes shortly after she appeared on the cover of Vogue, getting candid in the accompanying interview about her life — both as a woman in the public eye and as a new mom to son Jack Blues, whom she welcomed with Justin in August. The “Peaches” singer also shared a few thoughts with the publication, saying, “I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey.”
Shortly afterward, he faced a bit of backlash for sharing on Instagram that he once told Hailey she’d “never be on the cover of Vogue” during a “huge fight” they had in the past. Justin has since removed the caption from his page, replacing it with a string of emojis, but he’d originally added, “Yikes I know, so mean … For some reason because I felt so disrespected I thought I gotta get even.. I think as we mature we realize that we’re not helping anything by getting even … So baby u already know but forgive me for saying u wouldn’t get a vogue cover cuz clearly i was sadly mistaken.”