Karol G celebrates Latin women and a new career era in her new single “Latina Foreva” out Thursday (May 22) via Bichota Records.
Marking her first official release of the year, the vibrant track — produced by Mazzarri and Misha, and co-written by Karol and Daniela “La Guru” Aponte — blends an early 2000s reggaetón sound with pop melodies, bursting with energetic rhythm and the artist’s signature confidence and cultural pride.
The conceptual music video, directed by Pedro Artola (“Provenza,” “TQG,” “Si Antes Te Hubiera Conocido”), captures the Colombian artist and a group of beautiful ladies at the snowy Mammoth Lakes in California—best showcasing the heat Latinas take wherever they go.
Karol G first teased the new music on Wednesday (May 21) with a NSFW photo. “New single, new era,” she captioned the sensual nude pic, while also using orange-colored emojis that represent her new look and natural, brown locks. In her previous musical eras, Karol was associated with the colors soft pink, bright red, and an electric blue.
“The track honors her musical roots while pushing her sound into daring new territory, marking a dynamic new chapter in her evolution as an artist,” reads an official statement.
“Latina Foreva” comes on the heels of Karol’s self-reflection ballad “Milagros,” part of her Netflix documentary Tomorrow Was Beautiful. Singing about her real-life miracles and blessings, “Milagros” earned the artist her first No. 1 on Billboard’s Hot Latin Pop Songs chart-dated May 24, after its first full tracking week.
Check out the music video for “Latina Foreva” below: